Joseph Kavanagh BSc, MBA
Senior Consultant | Business and Development Strategy | Market Analytics | Medicare and Payer Reimbursement
Mr. Kavanagh provides Cerneos Clients with a full range for new product planning and commercialization services. These include un-met needs analysis, forecasting, financial modelling, payor and reimbursement evaluations and strategic planning. He has significant experience in providing input to clinical program design to fully leverage brand value propositions and encourage payors to pay.
Mr. Kavanagh has over 20 years industry commercialization experience in big pharma, med-tech, and start-up biotech companies. He has led multiple successful investor readiness projects, new product planning, reimbursement, and new product launch strategies, where his insight and guidance were pivotal to securing seed and early-stage funding for numerous ventures.
His expertise includes, pricing, market shaping, disease landscape and competitive assessment, pharmacoeconomic needs and opportunities, payor strategy, key opinion leader (KOL) advocacy development strategies, clinical trial planning, forecasting, building value proposition, and pre-launch strategy. His education includes an undergraduate degree in Biochemistry from Rider University, MBA from Thunderbird and his employment experience includes Pfizer, Merck & Co Inc, Novartis and Grifols.
Mr. Kavanagh’s business analysis, market research and reimbursement expertise will give your organization the best commercial advantage in regulated medical markets.
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